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Guide

How to set up comment LINK for DM on Instagram

The “comment LINK to get the link in your DMs” workflow is one of the most popular Instagram automations for creators and brands. Here is how it works and how to set it up with Stronos.

Comment LINK for DM is an Instagram automation where users comment “LINK” on your post and receive a direct message with your link. Stronos replies publicly on the comment and sends an automatic DM follow-up—no manual copy-paste required.

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What you get

  • Why creators use LINK automations

    Instagram limits link clicks in posts. Comment-to-DM delivers your link, guide, or offer privately where conversion rates are higher.

  • How the flow works

    1) Fan comments LINK on your post. 2) Stronos replies publicly. 3) Stronos sends a DM with your link or offer.

  • Keywords beyond LINK

    Use PRICE, BOOK, GUIDE, INFO, or any custom keyword per post for different campaigns and offers.

  • Per-post control

    Attach keyword automations to specific posts and reels—not every post on your account.

Put this to work on your accounts today

Connect Instagram and create your first keyword automation with a free trial.

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How it works

  1. Choose a post or reel

    Pick the content where you want keyword automation—product launches, link-in-bio promos, or lead magnets.

  2. Set your keyword and DM content

    Define the trigger word (LINK) and what Stronos sends in the DM—URL, offer details, or next steps.

  3. Go live and monitor

    Stronos handles replies automatically. Watch conversions in your unified inbox.

Frequently asked questions

What does comment LINK for DM mean?

It is an Instagram automation where commenting a keyword like LINK on a post triggers a direct message with a link, offer, or resource. The creator promotes it in captions: “Comment LINK and I will DM you.”

Is comment LINK for DM allowed on Instagram?

Yes, when implemented through official Meta Business APIs with proper automation rules. Stronos uses compliant Meta messaging integrations.

Can I use Stronos instead of ManyChat for LINK automations?

Yes. Stronos supports the same comment keyword → public reply → DM follow-up workflow, plus always-on AI replies for every other DM.

Related solutions

Set up LINK automations in minutes

Connect Instagram and create your first keyword automation with a free trial.

  • 3-day free trial on Social Inbox AI
  • Instagram + Facebook DMs & comments
  • On-brand answers from your knowledge base
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