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Glossary

What is comment-to-DM automation?

Comment-to-DM automation is a social media workflow that converts public comment engagement into private direct message conversations—commonly used for link delivery, lead capture, and offers.

Comment-to-DM automation is the practice of automatically sending a direct message to someone who comments a specific keyword on your Instagram or Facebook post. For example, when a user comments “LINK,” the system replies publicly and sends the link via DM.

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What you get

  • How it works

    A keyword trigger on a specific post detects matching comments, posts a public reply, and initiates a private DM with the promised content.

  • Common keywords

    LINK, GUIDE, PRICE, BOOK, INFO, and YES are popular triggers for creators, ecommerce brands, and local businesses.

  • Why businesses use it

    Social posts have limited link functionality. Comment-to-DM delivers resources privately where users are more likely to click and convert.

  • Tools that support it

    Stronos AI, ManyChat, and LinkDM support comment-to-DM automation through official Meta Business APIs.

Put this to work on your accounts today

Stronos handles keyword triggers, public replies, and DM follow-ups automatically.

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How it works

  1. User comments a keyword

    A follower comments LINK (or your chosen keyword) on your post or reel.

  2. Public reply is posted

    An automated public comment acknowledges the request—e.g., “Check your DMs!”

  3. DM is sent automatically

    The system sends a direct message with the link, offer, booking info, or next step.

Frequently asked questions

Is comment-to-DM automation allowed on Instagram?

Yes, when implemented through official Meta Business messaging APIs with compliant automation rules. Businesses should follow Meta messaging policies.

What is the difference between comment-to-DM and DM automation?

Comment-to-DM triggers from public comments on posts. DM automation handles private one-to-one messages in your inbox. Stronos supports both.

Related solutions

Set up comment-to-DM automation

Stronos handles keyword triggers, public replies, and DM follow-ups automatically.

  • 3-day free trial on Social Inbox AI
  • Instagram + Facebook DMs & comments
  • On-brand answers from your knowledge base
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