Glossary
What is Instagram keyword automation?
Instagram keyword automation watches for specific words in post comments—like LINK, PRICE, or BOOK—and automatically replies publicly and sends a follow up DM.
Instagram keyword automation is the practice of triggering automated comment replies and direct messages when a user comments a predefined keyword on your Instagram post or reel.
What you get
Common keywords
LINK, GUIDE, PRICE, BOOK, and custom campaign words.
Public plus private
Typically includes a brief public reply and a DM with the offer or link.
Per post control
Configure different keywords on different posts for segmented campaigns.
Meta API requirement
Must use approved business messaging tools like Stronos.
Put this to work on your accounts today
Deploy LINK and PRICE triggers on your next post.
How it works
Connect Instagram & Facebook
Link your Meta business accounts in minutes. Stronos uses official Meta APIs so DMs, Messenger, and comments flow into one workspace.
Train your assistant
Upload FAQs, menus, policies, and website content to your knowledge base. Stronos answers in your brand voice—not a generic script.
Enable channels & go live
Turn on DMs, comments, keyword automations, SMS, or voice. Monitor conversations and hand off to your team when a human should step in.
Frequently asked questions
Is keyword automation the same as comment to DM?
Keyword automation is the trigger mechanism. Comment to DM describes the overall workflow of moving engagement from public comments to private messages.
Set up keyword automation
Deploy LINK and PRICE triggers on your next post.
- 3-day free trial on Social Inbox AI
- Instagram + Facebook DMs & comments
- On-brand answers from your knowledge base
Try Stronos free for 3 days — automate DMs & comments from $19/mo
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