Glossary
What is link in DM?
Link in DM is the practice of delivering a URL through a private direct message instead of a public post—most commonly after someone comments a keyword like LINK on Instagram content.
Link in DM means sending a link privately in an Instagram or Facebook direct message, usually triggered when a user comments a keyword on your post.
What you get
Why creators use it
Instagram limits link clicks in feed posts. DM delivery improves conversion for guides, shops, and lead magnets.
Keyword trigger pattern
User comments LINK → public reply → automatic DM with the URL.
Compliance
Use official Meta Business messaging APIs through tools like Stronos—not browser hacks.
Beyond one link
Combine with AI replies for follow up questions after the DM is sent.
Put this to work on your accounts today
Run LINK keyword flows on your next post with Stronos.
How it works
Connect Instagram & Facebook
Link your Meta business accounts in minutes. Stronos uses official Meta APIs so DMs, Messenger, and comments flow into one workspace.
Train your assistant
Upload FAQs, menus, policies, and website content to your knowledge base. Stronos answers in your brand voice—not a generic script.
Enable channels & go live
Turn on DMs, comments, keyword automations, SMS, or voice. Monitor conversations and hand off to your team when a human should step in.
Frequently asked questions
Is link in DM allowed on Instagram?
Yes when implemented through Meta approved business messaging tools and within Instagram messaging policies.
How is link in DM different from link in bio?
Link in bio is a single profile URL. Link in DM delivers specific offers per post or campaign via keyword automation.
Set up link in DM automations
Run LINK keyword flows on your next post with Stronos.
- 3-day free trial on Social Inbox AI
- Instagram + Facebook DMs & comments
- On-brand answers from your knowledge base
Try Stronos free for 3 days — automate DMs & comments from $19/mo
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